Client: Innovations Group at ABS Graphics
Agency: ABS Graphics
Project: Multi-channel initiatives
ABS Graphics opened a new division called Innovations Group‚ which is designed to help clients connect with the company’s proprietary direct marketing products. With directions from the executive team‚ I created the brand identity for this division. I designed several logos that exuded what Innovations Group wanted to portray. A color study helped narrow the brand colors. Once the executive team agreed on the look and feel for Innovations Group‚ I was tasked to take the brand identity and carry it through the design of the website html eblasts‚ and print collateral materials for the sales force. The executive team loved the new look and the collateral materials helped ignite the sales force to introduce the new services to clients.