Client: Specialty Pharmaceutical Company
Agency: HealthInfo Direct
Project: Sales Aid
The specialty pharmaceutical company acquired a product that has been shown to be effective in treating hot flashes. The brand name, logo, and brand colors had already been developed by another company. Our job was to create a new creative around the existing pieces. The target audiences were OB/GYNs and primary care physicians and the budget was limited. We focused on developing a concept around the product benefit — easing hot flashes. I collaborated with the copywriter and medical editor to develop a concept called “Back In The Zone.” We used a royalty-free image to keep costs to a minimum and utilized both Illustrator and Photoshop to create a piece that is unique to the brand.